The Hidden Costs of Buying Subpar Holiday Lights

What it Really Costs you

Published on
February 13, 2024 at 7:51:17 PM PST February 13, 2024 at 7:51:17 PM PSTth, February 13, 2024 at 7:51:17 PM PST

The twinkling magic of holiday lights can quickly turn into a frustrating nightmare if you skimp on quality. While cheap light strings and replaceable bulbs might seem attractive when you're quoting and analyzing pre-installation margins, the hidden costs of subpar lighting products can wreak havoc on your job profitabilty, your business and damage your reputation. Let's peel back the curtain and reveal the true price tag of buying cheap product, beyond the initial purchase price.


Frequent Replacements, Constant Headaches

Imagine this: you've just finished wrapping 10 trees on a job with hundreds of strings of lights. Your customer is thrilled with the result. But then, after several days of heavy rain, your no-longer-thrilled customer reports series failures, flickering, dimming or entire strands that have gone out. The culprit? Sometimes it's a bad GFCI, but often, its cheap lights with short lifespans due to poor construction and inferior materials. You're faced with replacing them, which is often difficult, especially later in the busy season given most lighting company's popular products sell through. That little extra margin you had from spending a few coins less on light stings or replaceable bulbs is not only gone, but now you're eating into more of your profits as you troubleshoot and search for replacement product.


Time is Money, Subpar Lights Steal It

Troubleshooting faulty lights is like watching money disappear. Each dead bulb or string series failure requires time and effort to fix. This is time that could be spent acquiring new clients, tackling exciting bigger projects, or simply enjoying a well-deserved break. With S4 Light's patented NxG technology and superior durability, you can bypass much of the hassle and spend less time fixing and more time doing what matters– maintaining and growing your business.


Happy Customers, Good Reviews, Business Growth

Nothing hurts your business like a frustrated customer. When lights fail prematurely or safety concerns arise, disappointment and negative reviews are almost guaranteed. These can snowball, impacting your future bookings and damaging your hard-earned reputation. Instead, imagine the delight of clients seeing their properties come to life with vibrant bright installations that shine regardless of conditions. Positive word-of-mouth, glowing reviews is the lifeblood of your business and best marketing tools to attract new clients and propelling your business forward.


Safety First, Don't Cut Corners

Safety should never be compromised for affordability. Subpar lights that use inferior materials and lack proper certification, increase the risk of electrical hazards and fires. This not only puts your team and clients at risk, but also opens the door to potential liability issues. Invest in peace of mind with better products that are built with high-quality components and include features like coupling connections, epoxy-filled husks, and other design features that protect the string and bulb components during inclement weather.


Beyond the Financials, the Cost of Stress

Let's face it, dealing with even just a few installation failures and customer complaints is stressful. It's even more so in an already stressful, no-days-off busy season. It weighs on you and your team's productivity, morale, and overall well-being. Choosing quality product prioritizes your mental health and creates a more positive work environment. With the help of better quality lights and some inexpensive accessory products like a bridge/splitter, you can greatly improve the professionalism of your installs and save time (If you know, you know!) This will give you confidence and help you feel assured your projects will shine brightly season after season.


The Smart Investment: Quality Pays Off

While the initial price tag of NxG and other design and construction features might seem a slight bit higher, remember – you're not just buying lights, you're investing in:


  • Peace of mind: Minimize replacements, troubleshooting, and safety concerns.
  • Reduced operating costs: Fewer replacements translate to significant savings over time. Less inventory turnover puts money back in your pocket.
  • Happy customers: Deliver reliable, stunning displays that earn positive reviews and don't require re-service.
  • Brand reputation: Showcase your professionalism and commitment to quality. Your customers will notice and it will pay off.
  • Time to grow: Focus on new projects and business growth, not repairs.


Beyond NXG: A Smart Option for Getting Started

If we haven't convinced you yet that buying the highest quality light string is an investment that pays for itself over and over, we hope you'll at least consider buying the best version of a budget light string that you can afford. If that's you, consider Benchmark Lite, S4's new budget-conscious light string. Benchmark Lite is still a better, smart alternative to the cheap "pro-grade" industry standard economy strings. Benchmark Lite even has an epoxy-filled husk that outperforms the traditional molded husks with a better seal and better warranty.


While Benchmark Lite is not a premium product like NxG, it nonetheless delivers significantly better performance and longevity than industry standard budget light strings and is worth a look.


Be careful of the allure of bargain-basement lighting products. Choose the right option for the right long term margins on the job and you will be happier and more successful in your business.